Hi, I’m Maxime.
Hi, I’m Maxime.
Senior Account Director
Senior Account Director
Creator campaign lead.
Creator campaign lead.
Based in London
and Working Worldwide.
Based in London
and Working Worldwide.
15+ years of experience leading multi-market influencer campaigns for brands like Meta, Disney, Spotify, Lipton Ice Tea, Versace, and BMW.
15+ years of experience leading multi-market influencer campaigns for brands like Meta, Disney, Spotify, Lipton Ice Tea, Versace, and BMW.




































About Me
I’m a Global Influencer Marketing Consultant with 15 years of international experience helping Brands and agencies lead impactful Influencer and Social Campaigns.
My work with leading brands like Meta, Unilever, Spotify, Revolut, Heineken, Disney, Versace, LOEWE, and many more has equipped me with the expertise to drive impactful, Global Campaigns.
120+
Influencer Campaigns
120+
Influencer Campaigns
120+
Influencer Campaigns
120+
Influencer Campaigns
15+
Years of Experience
15+
Years of Experience
15+
Years of Experience
15+
Years of Experience
CLIENTS
CLIENTS I HAVE
WORKED WITH
CLIENTS I HAVE
WORKED WITH
CLIENTS I HAVE
WORKED WITH
CLIENTS I HAVE
WORKED WITH
PORTFOLIO
FEATURED WORKS
Lipton Ice Tea X Cruel Pancake
Lipton Ice Tea X Cruel Pancake
Lipton Ice Tea X Cruel Pancake
Influencer Strategy
Creator Casting & Negotiation
Creative Strategy
Paid Social Amplification
Event
Lipton Ice Tea X Cruel Pancake
Lipton Ice Tea X Cruel Pancake
Lipton Ice Tea X Cruel Pancake
Influencer Strategy
Creator Casting & Negotiation
Creative Strategy
Paid Social Amplification
Event
Lipton Ice Tea X Cruel Pancake
Lipton Ice Tea X Cruel Pancake
Lipton Ice Tea X Cruel Pancake
Influencer Strategy
Creator Casting & Negotiation
Creative Strategy
Paid Social Amplification
Event
Lipton Ice Tea X Cruel Pancake
Lipton Ice Tea X Cruel Pancake
Lipton Ice Tea X Cruel Pancake
LOEWE Squeeze Bag
LOEWE Squeeze Bag
LOEWE Squeeze Bag
Campaign Lead
Creative Strategy
Talent Sourcing
Influencer Strategy
Creator Casting
LOEWE Squeeze Bag
LOEWE Squeeze Bag
LOEWE Squeeze Bag
Campaign Lead
Creative Strategy
Talent Sourcing
Influencer Strategy
Creator Casting
LOEWE Squeeze Bag
LOEWE Squeeze Bag
LOEWE Squeeze Bag
Campaign Lead
Creative Strategy
Talent Sourcing
Influencer Strategy
Creator Casting
LOEWE Squeeze Bag
LOEWE Squeeze Bag
LOEWE Squeeze Bag
Versace x New Digital Artists
Versace x New Digital Artists
Versace x New Digital Artists
Campaign Lead
Creative Strategy
Creator Casting & Management
AI / Digital Content Direction
Campaign Reporting
Versace x New Digital Artists
Versace x New Digital Artists
Versace x New Digital Artists
Campaign Lead
Creative Strategy
Creator Casting & Management
AI / Digital Content Direction
Campaign Reporting
Versace x New Digital Artists
Versace x New Digital Artists
Versace x New Digital Artists
Campaign Lead
Creative Strategy
Creator Casting & Management
AI / Digital Content Direction
Campaign Reporting
Versace x New Digital Artists
Versace x New Digital Artists
Versace x New Digital Artists
Spotify Wrapped 2023
Spotify Wrapped 2023
Spotify Wrapped 2023
Campaign Lead
Creator Casting
Content Production
Platform Strategy
Event Activation
Spotify Wrapped 2023
Spotify Wrapped 2023
Spotify Wrapped 2023
Campaign Lead
Creator Casting
Content Production
Platform Strategy
Event Activation
Spotify Wrapped 2023
Spotify Wrapped 2023
Spotify Wrapped 2023
Campaign Lead
Creator Casting
Content Production
Platform Strategy
Event Activation
Spotify Wrapped 2023
Spotify Wrapped 2023
Spotify Wrapped 2023
Xiaomi Masterclass
Xiaomi Masterclass
Xiaomi Masterclass
Campaign Lead
Talent Sourcing
Content Production
Creative Direction
Campaign Amplification
Xiaomi Masterclass
Xiaomi Masterclass
Xiaomi Masterclass
Campaign Lead
Talent Sourcing
Content Production
Creative Direction
Campaign Amplification
Xiaomi Masterclass
Xiaomi Masterclass
Xiaomi Masterclass
Campaign Lead
Talent Sourcing
Content Production
Creative Direction
Campaign Amplification
Xiaomi Masterclass
Xiaomi Masterclass
Xiaomi Masterclass
Content House Soap & Glory
Content House Soap & Glory
Content House Soap & Glory
Campaign Lead
Content Production
Social Asset Development
Visual Identity Refresh
Creator Casting
Content House Soap & Glory
Content House Soap & Glory
Content House Soap & Glory
Campaign Lead
Content Production
Social Asset Development
Visual Identity Refresh
Creator Casting
Content House Soap & Glory
Content House Soap & Glory
Content House Soap & Glory
Campaign Lead
Content Production
Social Asset Development
Visual Identity Refresh
Creator Casting
Content House Soap & Glory
Content House Soap & Glory
Content House Soap & Glory
#LIVEITALIAN Villa Moretti
#LIVEITALIAN Villa Moretti
#LIVEITALIAN Villa Moretti
Campaign Lead
Content Production
Creator Casting & Management
Event Activation
Campaign Reporting
#LIVEITALIAN Villa Moretti
#LIVEITALIAN Villa Moretti
#LIVEITALIAN Villa Moretti
Campaign Lead
Content Production
Creator Casting & Management
Event Activation
Campaign Reporting
#LIVEITALIAN Villa Moretti
#LIVEITALIAN Villa Moretti
#LIVEITALIAN Villa Moretti
Campaign Lead
Content Production
Creator Casting & Management
Event Activation
Campaign Reporting
#LIVEITALIAN Villa Moretti
#LIVEITALIAN Villa Moretti
#LIVEITALIAN Villa Moretti
Services
WHAT I DO
END-TO-END CAMPAIGNS
Lead full campaigns
Build plans & timelines
Set KPIs & Strategy
Manage execution
Oversee delivery
Wrap & report
END-TO-END CAMPAIGNS
Lead full campaigns
Build plans & timelines
Set KPIs & Strategy
Manage execution
Oversee delivery
Wrap & report
END-TO-END CAMPAIGNS
Lead full campaigns
Build plans & timelines
Set KPIs & Strategy
Manage execution
Oversee delivery
Wrap & report
END-TO-END CAMPAIGNS
Lead full campaigns
Build plans & timelines
Set KPIs & Strategy
Manage execution
Oversee delivery
Wrap & report
CREATOR STRATEGY
Define creator mix
Source & vet talent
Negotiate & contract
Write clear briefs
Approve content
Manage relationships
CREATOR STRATEGY
Define creator mix
Source & vet talent
Negotiate & contract
Write clear briefs
Approve content
Manage relationships
CREATOR STRATEGY
Define creator mix
Source & vet talent
Negotiate & contract
Write clear briefs
Approve content
Manage relationships
CREATOR STRATEGY
Define creator mix
Source & vet talent
Negotiate & contract
Write clear briefs
Approve content
Manage relationships
CLIENT & TEAM
Lead client comms
Present strategy/resultsnes
Manage internal teams
Align creative & ops
CLIENT & TEAM
Lead client comms
Present strategy/resultsnes
Manage internal teams
Align creative & ops
CLIENT & TEAM
Lead client comms
Present strategy/resultsnes
Manage internal teams
Align creative & ops
CLIENT & TEAM
Lead client comms
Present strategy/resultsnes
Manage internal teams
Align creative & ops
PERFORMANCE & IMPACT
Set campaign KPIs
Optimise content and formats
Oversee paid media strategy
Monitor real-time performance
Apply learnings in-campaign
Report impact and insights
PERFORMANCE & IMPACT
Set campaign KPIs
Optimise content and formats
Oversee paid media strategy
Monitor real-time performance
Apply learnings in-campaign
Report impact and insights
PERFORMANCE & IMPACT
Set campaign KPIs
Optimise content and formats
Oversee paid media strategy
Monitor real-time performance
Apply learnings in-campaign
Report impact and insights
PERFORMANCE & IMPACT
Set campaign KPIs
Optimise content and formats
Oversee paid media strategy
Monitor real-time performance
Apply learnings in-campaign
Report impact and insights
Testimonials
WHAT MY CLIENTS SAY
01
" Maxime is an exceptional social, brand, and influencer marketer. He has a rare ability to blend insights, strategy, business challenges, and creativity seamlessly. He’s a visionary, yet always grounded in reality, which makes working with him incredibly enriching. Not only does he push the boundaries from a creative standpoint, but he also knows how to deliver on his exceptional vision. Maxime has helped me build new capabilities that have become competitive points of difference for our business. Maxime is hands down the best Global Account Lead I've ever worked with. He’s smart, driven, and a doer but beyond that, he’s kind and makes the work enjoyable. "

Victoire Binet
Global Brand Engagement Director - Unilever
01
" Maxime is an exceptional social, brand, and influencer marketer. He has a rare ability to blend insights, strategy, business challenges, and creativity seamlessly. He’s a visionary, yet always grounded in reality, which makes working with him incredibly enriching. Not only does he push the boundaries from a creative standpoint, but he also knows how to deliver on his exceptional vision. Maxime has helped me build new capabilities that have become competitive points of difference for our business. Maxime is hands down the best Global Account Lead I've ever worked with. He’s smart, driven, and a doer but beyond that, he’s kind and makes the work enjoyable. "

Victoire Binet
Global Brand Engagement Director - Unilever
01
" Maxime is an exceptional social, brand, and influencer marketer. He has a rare ability to blend insights, strategy, business challenges, and creativity seamlessly. He’s a visionary, yet always grounded in reality, which makes working with him incredibly enriching. Not only does he push the boundaries from a creative standpoint, but he also knows how to deliver on his exceptional vision. Maxime has helped me build new capabilities that have become competitive points of difference for our business. Maxime is hands down the best Global Account Lead I've ever worked with. He’s smart, driven, and a doer but beyond that, he’s kind and makes the work enjoyable. "

Victoire Binet
Global Brand Engagement Director - Unilever
02
" I have worked with Maxime for a number of years and have enjoyed every minute of it. Maxime is engaging, proactive and entrepreneurial. Not only is he a promoter, but he is also a builder - he makes stuff happen. Anyone would be lucky to have him in their team. "

Edward East
Founder & Group CEO - Billion Dollar Boy
02
" I have worked with Maxime for a number of years and have enjoyed every minute of it. Maxime is engaging, proactive and entrepreneurial. Not only is he a promoter, but he is also a builder - he makes stuff happen. Anyone would be lucky to have him in their team. "

Edward East
Founder & Group CEO - Billion Dollar Boy
02
" I have worked with Maxime for a number of years and have enjoyed every minute of it. Maxime is engaging, proactive and entrepreneurial. Not only is he a promoter, but he is also a builder - he makes stuff happen. Anyone would be lucky to have him in their team. "

Edward East
Founder & CEO - Billion Dollar Boy
03
" Maxime deep understanding of Influencer Marketing sets him apart in the industry. He builds new capabilities that drive long-term success. "

Cristina Baccelli
Global Creative Lead - Meta
03
" Maxime deep understanding of Influencer Marketing sets him apart in the industry. He builds new capabilities that drive long-term success. "

Cristina Baccelli
Global Creative Lead - Meta
03
" Maxime deep understanding of Influencer Marketing sets him apart in the industry. He builds new capabilities that drive long-term success. "

Cristina Baccelli
Global Creative Lead - Meta
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