Hi, I’m Maxime.

Hi, I’m Maxime.

Senior Account Director

Senior Account Director

Creator campaign lead.

Creator campaign lead.

Based in London
and Working Worldwide.

Based in London
and Working Worldwide.

15+ years of experience leading multi-market influencer campaigns for brands like Meta, Disney, Spotify, Lipton Ice Tea, Versace, and BMW.

15+ years of experience leading multi-market influencer campaigns for brands like Meta, Disney, Spotify, Lipton Ice Tea, Versace, and BMW.

About Me

I’m a Global Influencer Marketing Consultant with 15 years of international experience helping Brands and agencies lead impactful Influencer and Social Campaigns.

My work with leading brands like Meta, Unilever, Spotify, Revolut, Heineken, Disney, Versace, LOEWE, and many more has equipped me with the expertise to drive impactful, Global Campaigns.

120+

Influencer Campaigns

120+

Influencer Campaigns

120+

Influencer Campaigns

120+

Influencer Campaigns

15+

Years of Experience

15+

Years of Experience

15+

Years of Experience

15+

Years of Experience

CLIENTS

CLIENTS I HAVE
WORKED WITH

CLIENTS I HAVE
WORKED WITH

CLIENTS I HAVE
WORKED WITH

CLIENTS I HAVE
WORKED WITH

PORTFOLIO

FEATURED WORKS

Lipton Ice Tea X Cruel Pancake

Lipton Ice Tea X Cruel Pancake

Lipton Ice Tea X Cruel Pancake

Influencer Strategy

Creator Casting & Negotiation

Creative Strategy

Paid Social Amplification

Event

Lipton Ice Tea X Cruel Pancake

Lipton Ice Tea X Cruel Pancake

Lipton Ice Tea X Cruel Pancake

Influencer Strategy

Creator Casting & Negotiation

Creative Strategy

Paid Social Amplification

Event

Lipton Ice Tea X Cruel Pancake

Lipton Ice Tea X Cruel Pancake

Lipton Ice Tea X Cruel Pancake

Influencer Strategy

Creator Casting & Negotiation

Creative Strategy

Paid Social Amplification

Event

Lipton Ice Tea X Cruel Pancake

Lipton Ice Tea X Cruel Pancake

Lipton Ice Tea X Cruel Pancake

LOEWE Squeeze Bag

LOEWE Squeeze Bag

LOEWE Squeeze Bag

Campaign Lead

Creative Strategy

Talent Sourcing

Influencer Strategy

Creator Casting

LOEWE Squeeze Bag

LOEWE Squeeze Bag

LOEWE Squeeze Bag

Campaign Lead

Creative Strategy

Talent Sourcing

Influencer Strategy

Creator Casting

LOEWE Squeeze Bag

LOEWE Squeeze Bag

LOEWE Squeeze Bag

Campaign Lead

Creative Strategy

Talent Sourcing

Influencer Strategy

Creator Casting

LOEWE Squeeze Bag

LOEWE Squeeze Bag

LOEWE Squeeze Bag

Versace x New Digital Artists

Versace x New Digital Artists

Versace x New Digital Artists

Campaign Lead

Creative Strategy

Creator Casting & Management

AI / Digital Content Direction

Campaign Reporting

Versace x New Digital Artists

Versace x New Digital Artists

Versace x New Digital Artists

Campaign Lead

Creative Strategy

Creator Casting & Management

AI / Digital Content Direction

Campaign Reporting

Versace x New Digital Artists

Versace x New Digital Artists

Versace x New Digital Artists

Campaign Lead

Creative Strategy

Creator Casting & Management

AI / Digital Content Direction

Campaign Reporting

Versace x New Digital Artists

Versace x New Digital Artists

Versace x New Digital Artists

Spotify Wrapped 2023

Spotify Wrapped 2023

Spotify Wrapped 2023

Campaign Lead

Creator Casting

Content Production

Platform Strategy

Event Activation

Spotify Wrapped 2023

Spotify Wrapped 2023

Spotify Wrapped 2023

Campaign Lead

Creator Casting

Content Production

Platform Strategy

Event Activation

Spotify Wrapped 2023

Spotify Wrapped 2023

Spotify Wrapped 2023

Campaign Lead

Creator Casting

Content Production

Platform Strategy

Event Activation

Spotify Wrapped 2023

Spotify Wrapped 2023

Spotify Wrapped 2023

Xiaomi Masterclass

Xiaomi Masterclass

Xiaomi Masterclass

Campaign Lead

Talent Sourcing

Content Production

Creative Direction

Campaign Amplification

Xiaomi Masterclass

Xiaomi Masterclass

Xiaomi Masterclass

Campaign Lead

Talent Sourcing

Content Production

Creative Direction

Campaign Amplification

Xiaomi Masterclass

Xiaomi Masterclass

Xiaomi Masterclass

Campaign Lead

Talent Sourcing

Content Production

Creative Direction

Campaign Amplification

Xiaomi Masterclass

Xiaomi Masterclass

Xiaomi Masterclass

Content House Soap & Glory

Content House Soap & Glory

Content House Soap & Glory

Campaign Lead

Content Production

Social Asset Development

Visual Identity Refresh

Creator Casting

Content House Soap & Glory

Content House Soap & Glory

Content House Soap & Glory

Campaign Lead

Content Production

Social Asset Development

Visual Identity Refresh

Creator Casting

Content House Soap & Glory

Content House Soap & Glory

Content House Soap & Glory

Campaign Lead

Content Production

Social Asset Development

Visual Identity Refresh

Creator Casting

Content House Soap & Glory

Content House Soap & Glory

Content House Soap & Glory

#LIVEITALIAN Villa Moretti

#LIVEITALIAN Villa Moretti

#LIVEITALIAN Villa Moretti

Campaign Lead

Content Production

Creator Casting & Management

Event Activation

Campaign Reporting

#LIVEITALIAN Villa Moretti

#LIVEITALIAN Villa Moretti

#LIVEITALIAN Villa Moretti

Campaign Lead

Content Production

Creator Casting & Management

Event Activation

Campaign Reporting

#LIVEITALIAN Villa Moretti

#LIVEITALIAN Villa Moretti

#LIVEITALIAN Villa Moretti

Campaign Lead

Content Production

Creator Casting & Management

Event Activation

Campaign Reporting

#LIVEITALIAN Villa Moretti

#LIVEITALIAN Villa Moretti

#LIVEITALIAN Villa Moretti

Services

WHAT I DO

END-TO-END CAMPAIGNS

Lead full campaigns

Build plans & timelines

Set KPIs & Strategy

Manage execution

Oversee delivery

Wrap & report

END-TO-END CAMPAIGNS

Lead full campaigns

Build plans & timelines

Set KPIs & Strategy

Manage execution

Oversee delivery

Wrap & report

END-TO-END CAMPAIGNS

Lead full campaigns

Build plans & timelines

Set KPIs & Strategy

Manage execution

Oversee delivery

Wrap & report

END-TO-END CAMPAIGNS

Lead full campaigns

Build plans & timelines

Set KPIs & Strategy

Manage execution

Oversee delivery

Wrap & report

CREATOR STRATEGY

Define creator mix

Source & vet talent

Negotiate & contract

Write clear briefs

Approve content

Manage relationships

CREATOR STRATEGY

Define creator mix

Source & vet talent

Negotiate & contract

Write clear briefs

Approve content

Manage relationships

CREATOR STRATEGY

Define creator mix

Source & vet talent

Negotiate & contract

Write clear briefs

Approve content

Manage relationships

CREATOR STRATEGY

Define creator mix

Source & vet talent

Negotiate & contract

Write clear briefs

Approve content

Manage relationships

CLIENT & TEAM

Lead client comms

Present strategy/resultsnes

Manage internal teams

Align creative & ops

CLIENT & TEAM

Lead client comms

Present strategy/resultsnes

Manage internal teams

Align creative & ops

CLIENT & TEAM

Lead client comms

Present strategy/resultsnes

Manage internal teams

Align creative & ops

CLIENT & TEAM

Lead client comms

Present strategy/resultsnes

Manage internal teams

Align creative & ops

PERFORMANCE & IMPACT

Set campaign KPIs

Optimise content and formats

Oversee paid media strategy

Monitor real-time performance

Apply learnings in-campaign

Report impact and insights

PERFORMANCE & IMPACT

Set campaign KPIs

Optimise content and formats

Oversee paid media strategy

Monitor real-time performance

Apply learnings in-campaign

Report impact and insights

PERFORMANCE & IMPACT

Set campaign KPIs

Optimise content and formats

Oversee paid media strategy

Monitor real-time performance

Apply learnings in-campaign

Report impact and insights

PERFORMANCE & IMPACT

Set campaign KPIs

Optimise content and formats

Oversee paid media strategy

Monitor real-time performance

Apply learnings in-campaign

Report impact and insights

Testimonials

WHAT MY CLIENTS SAY

01

" Maxime is an exceptional social, brand, and influencer marketer. He has a rare ability to blend insights, strategy, business challenges, and creativity seamlessly. He’s a visionary, yet always grounded in reality, which makes working with him incredibly enriching. Not only does he push the boundaries from a creative standpoint, but he also knows how to deliver on his exceptional vision. Maxime has helped me build new capabilities that have become competitive points of difference for our business. Maxime is hands down the best Global Account Lead I've ever worked with. He’s smart, driven, and a doer but beyond that, he’s kind and makes the work enjoyable. "

Victoire Binet

Global Brand Engagement Director - Unilever

01

" Maxime is an exceptional social, brand, and influencer marketer. He has a rare ability to blend insights, strategy, business challenges, and creativity seamlessly. He’s a visionary, yet always grounded in reality, which makes working with him incredibly enriching. Not only does he push the boundaries from a creative standpoint, but he also knows how to deliver on his exceptional vision. Maxime has helped me build new capabilities that have become competitive points of difference for our business. Maxime is hands down the best Global Account Lead I've ever worked with. He’s smart, driven, and a doer but beyond that, he’s kind and makes the work enjoyable. "

Victoire Binet

Global Brand Engagement Director - Unilever

01

" Maxime is an exceptional social, brand, and influencer marketer. He has a rare ability to blend insights, strategy, business challenges, and creativity seamlessly. He’s a visionary, yet always grounded in reality, which makes working with him incredibly enriching. Not only does he push the boundaries from a creative standpoint, but he also knows how to deliver on his exceptional vision. Maxime has helped me build new capabilities that have become competitive points of difference for our business. Maxime is hands down the best Global Account Lead I've ever worked with. He’s smart, driven, and a doer but beyond that, he’s kind and makes the work enjoyable. "

Victoire Binet

Global Brand Engagement Director - Unilever

02

" I have worked with Maxime for a number of years and have enjoyed every minute of it. Maxime is engaging, proactive and entrepreneurial. Not only is he a promoter, but he is also a builder - he makes stuff happen. Anyone would be lucky to have him in their team. "

Edward East

Founder & Group CEO - Billion Dollar Boy

02

" I have worked with Maxime for a number of years and have enjoyed every minute of it. Maxime is engaging, proactive and entrepreneurial. Not only is he a promoter, but he is also a builder - he makes stuff happen. Anyone would be lucky to have him in their team. "

Edward East

Founder & Group CEO - Billion Dollar Boy

02

" I have worked with Maxime for a number of years and have enjoyed every minute of it. Maxime is engaging, proactive and entrepreneurial. Not only is he a promoter, but he is also a builder - he makes stuff happen. Anyone would be lucky to have him in their team. "

Edward East

Founder & CEO - Billion Dollar Boy

03

" Maxime deep understanding of Influencer Marketing sets him apart in the industry. He builds new capabilities that drive long-term success. "

Cristina Baccelli

Global Creative Lead - Meta

03

" Maxime deep understanding of Influencer Marketing sets him apart in the industry. He builds new capabilities that drive long-term success. "

Cristina Baccelli

Global Creative Lead - Meta

03

" Maxime deep understanding of Influencer Marketing sets him apart in the industry. He builds new capabilities that drive long-term success. "

Cristina Baccelli

Global Creative Lead - Meta