Client
Bierra Moretti
Overview
We created an immersive experience at Villa Moretti, inviting diverse creators to slow down and celebrate life’s simple pleasures. The goal was to generate emotional connection with the brand and communicate its values through highly shareable, lifestyle-driven content.
Client
Bierra Moretti
Industry
Alcohol
Service
Campaign Lead
Content Production
Creator Casting & Management
Content
Campaign Reporting
Duration
5 Weeks
The Challenge
- Reposition the brand around emotional lifestyle cues - Increase social visibility across Europe - Extend the campaign narrative beyond the 3-day trip
The Solution
- Built a 3-day retreat format designed for content - Onboarded diverse creators with strong storytelling ability - Briefed and coordinated content formats around “Live Italian” - Delivered high-performing Stories, Reels and recap videos - Focused on Instagram-first distribution strategy
The Result
- 6.8M impressions - 3.3M video views - 3.9% average engagement rate - 28 value ads
