Client
Xiaomi
Overview
To emphasise the outstanding photography features of Xiaomi’s new device, we built a strategic campaign rooted in visual storytelling. We produced a 15-minute Masterclass led by a globally renowned photographer and launched a creator initiative that encouraged global audiences to document personal “Mega Moments.”
Client
Xiaomi
Industry
Tech
Service
Campaign Lead
Talent Sourcing
Content Production
Content
Campaign Amplification
Duration
8 Weeks
The Challenge
Xiaomi wanted to go beyond standard tech comms to emotionally connect with a broader audience. The challenge was to demonstrate the power of the new phone’s photography features in a way that felt human, artistic and meaningful — moving away from traditional tech-led content.
The Solution
- Onboarded award-winning photographer Hannah Reyes-Morales to lead a three-part Masterclass exploring storytelling, attention and editing - Developed a branded Masterclass film series designed to inspire both creators and consumers - Engaged global creators to shoot ‘Mega Moments’ using the Xiaomi device, amplifying reach through their own communities - Delivered a suite of high-quality social and brand assets to support launch across Xiaomi’s global platforms
The Result
- Elevated Xiaomi’s creative reputation in both tech and creator circles - Launched a culturally resonant Masterclass with award-winning talent - Created an emotionally rich campaign that drove meaningful engagement - Generated global visibility through creator participation and brand amplification
