Client
LOEWE
Overview
To introduce the Squeeze bag, we built a concept that mirrored the bag’s audacity. Three fashion creators were paired with a digital artist to create surreal, remix-style content. The campaign combined magical realism with craftsmanship to capture attention and reflect the product’s artistic vision.
Client
LOEWE
Industry
Luxury / Fashion
Service
Campaign Lead
Creative Strategy
Talent Sourcing
Content
Creator Casting
Duration
5 Weeks
The Challenge
Loewe needed to: - Drive awareness for a high-end product through social-first storytelling - Make a strong visual impact with minimal content - Reach scale while maintaining brand integrity - Blend fashion credibility with digital innovation - Deliver performance across organic and paid media
The Solution
- Creator Casting: Selected four creators with distinct styles and strong influence - Creative Pairing: Matched digital and fashion talent to remix handbag content - Mixed Media Concept: Developed visuals where realism meets imagination - Lean Production: Created six highly optimised assets (3 Reels, 3 Stories) - Platform Collaboration: Worked with Meta to enhance distribution and paid media efficiency - Narrative Approach: Focused on playful, story-driven formats that highlighted the bag’s design and heritage
The Result
- 29.2M total Instagram impressions - 28.2M reel plays (23.7M paid, 4.5M organic) - 10.4M total reach - 10% average engagement rate - $2.86 CPM - 6 total content pieces - Global Influencer Marketing Awards – Gold Winner
