Client
Revolut
Overview
The goal was to launch a bespoke performance campaign that combined Grace’s influence with Revolut’s growth objectives. We scripted and shot YouTube pre-roll, podcast ads, and vertical social assets in a single production day. Content was deployed across Grace’s channels and Revolut’s owned platforms, designed to convert while feeling natural to her audience.
Client
Revolut
Industry
Finance
Service
Campaign Lead
Creative Direction
Talent Management
Content
Performance Marketing
Duration
6 Weeks
The Challenge
- Drive measurable sign-ups through influencer content - Align messaging with Grace’s tone and audience - Capture all assets in a lean production window - Build credibility with a first-time talent partnership - Test a model that could scale globally
The Solution
- Talent strategy: secured Grace Beverley as campaign ambassador - Script development: co-wrote native content for each platform - Content production: completed all assets in a one-day shoot - Platform delivery: created assets for YouTube, podcast, and social - Creator integration: involved Grace in every creative step - Performance setup: optimised content for reach and acquisition
The Result
- Over 50 million views (organic and paid) - 24,068 Revolut sign-ups - One-day shoot for full campaign suite - Model validated and scaled globally
