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Project

GetOut.Travel is an international new Travel booking platform & technology

 

Brand Positioning | Tone of Voice | Brand Identity | Launch strategy | Content strategy | Social Media strategy   | Website | Consumer Insights + Trends

Role 

Building the Brand Strategy and Identity and developing a customer facing campaign for the launch in India which carried a simple, clear and direct message:  seeing ‘Through Travellers’ Eyes’

– Leading the Brand strategy and launch campaign from brand positioning to messaging for each audience group, engaging new visual system, brand book and tone of voice guidelines. Creating the website and managing the creative team in Indian.

– Head of Brand and Content for the ongoing launch to the Indian Market and planning the international launch for the second semester of 2021.

 

Results:

GetOut.Travel launched in Spring 2020.

The launch received Indian media coverage. Customer feedback has so far been overwhelmingly positive despite a really challenging time with COVID-19.